While you might have a general idea of the concepts, website accessibility means ensuring that everyone can access your website. This includes those whose abilities are changing such as the elderly.
Disabilities are not limited to those regarding sight, but also include physical and neurological impairments, those challenges regarding the ability to process information and those with problems hearing.
In a study put together by Google based on data from the World Bank (WDI, 2008) and CDC.gov (NHI Survey, 2008), it was found that…
“…there are more hard of hearing users in the United States than the population of Spain and more users who are blind and low-vision in the United States than the population of Canada.”
This represents a significant increase in audience, including those for e-Commece websites, for those companies with accessible websites. Moreover, those businesses who do not establish and maintain handicap accessible websites may lose significant reputation capital with their peers, the handicap population and the commuinity at large.
To the general public, such businesses may seem insensitive, deliberately indifferent or even actively acting in callous disregard of the needs of their aging and challenged neighbors.
Even the impression of such a stance is not a wise marketing or public relations position.